JoseErnestoRodriguez340

Only when used right, technology will let everybody enjoy life and maybe even prevent the end of our universe. Let’s make this transition as smooth as possible — exploring small & big challenges, harmonising physical & digital worlds while having lots of fun.

#contact

I am an interaction designer currently looking for projects/jobs remote, in Berlin or alike. The past 4,5 years I translated user needs into business models at Fuxblau, a Berlin service design agency. This included research, wireframing, prototyping, testing, visual design and co-running workshops. Previously I studied graphic design at the Lette-Verein, interface design at the FH Potsdam and completed the Basic Track at the D-School Potsdam.

mail@jer.design

+49 176 812 75 316

#selectedworks

#fluidliving

#fuxblau

#fuxblau

#nprone

#fuxblau

#evolin

Evolin

Berlin 2064.
Evolin — a pill eliminating the sexual desire of the human got introduced a few years back. The sexual therapist Dra. Engel explains the reasons for the intake and the effects on four of her patients.

This fictional documentary is the result of a speculative design course supervised by Prof. Boris Müller at the FH Potsdam in 2017. 

Cast
StephanBrändle@2x

Stephan Brändle

Jonas

CarolinMaiwald@2x
Crew
JoseRojas@2x

Direction & Production

JoseErnestoRodriguez140@2x

Direction & Production

FridaGrubba@2x

Frida Grubba

Costume

JanSchulz@2x

Jan Schulz

Jan Schulz

Camera

#work

The therapist, the patients and props

The therapist

White and minimalist office and outfit from COS — sterile but with a humanistic touch.

The patients

We bought all these costumes at second-hand shops. To make the different outfits go better together we added white elements like stripes, buttons, jewellery and makeup.

Artboard

Props

We only had a small budget of ~400€ for everything, including transportation for the actors. We got the couch for free from ebay. The carpet and curtain were from Ikea. We bought the other objects such as the table, glasses, tea pot etc. at smaller design shops. We were able to return most of the items after the shoot without any problems.

#learnings

3 Key Learnings:

1st Learning

Polishing the concept by creating prototypes with different mediums

We started by writing a newspaper article which obliged us to come up with newsworthy story — Evolin, the killer of sexual desire was born. We acted out a kickstarter video in which we were raising money for the new evolin drug we had developed. Together with a fellow student we also faked an interview with a former evolin addict. These and other prototypes helped us to sharpen our story and concept.

2nd Learning

Convincing the actors with a brief in Dropbox Paper

When we asked actors to join our student shortfilm without pay we also included a Dropbox Paper document in which we collected all relevant information like contact details, our portfolios, agenda, logline, character descriptions and moodboards. To our surprise we received confirmations the very next day. The actors later praised us as they had never seen a request like this before.

3rd Learning

Having a staged interview with the characters allowed the actors to improvise

Instead of a script we gave the actors a detailed character description. Interviewing them gave us a bit more control on where to take the conversation and freedom to dig deeper. Some interviews event got so real and intense I felt I was actually talking to the real characters.

#urbandataobjects

Urban Dataobjects

Every year the Bertelsmann Foundation publishes the Social Justice Index. We brought the data back to the public and disrupted people from their daily routine. We created more than a dozen of dataobjects around the city, combining each dataset with its appropiate medium and location.

The cross-national survey comprises 27 quantitative and eight qualitative indicators, each associated with one of the six dimensions of social justice: 1. poverty prevention, 2. equitable education, 3. labor market access, 4. social cohesion and non-discrimination, 5. health, and 6. intergenerational justice.
Created during the summer term 2016 at the FH Potsdam and supervised by Prof. Boris Müller.

Creators
MerleIbach@2x

Designer

MarioKlemm@2x

Communication Designer

ThomasMiebach@2x

UX Designer

JoseErnestoRodriguez140@2x

Interaction Designer

PhilippStrixner@2x

Motion Graphics Designer

joseernestorodriguez_urbandataobjects_filmstrip

#work

3 Selected Urban Dataobjects:

Share of women in european parliaments

We used black plastic sheets to convert the lights in front of the federal chancellery in Berlin into pie charts.

joseernestorodriguez_urbandataobjects_parliament_merle
joseernestorodriguez_urbandataobjects_parliament_person

People in risk of poverty and social exclusion

We put up the cardboards in the city center of Potsdam — a posh and touristic neighbourhood.

JoseErnestoRodriguez_UrbanDataobjects_Cardboard_Mario
JoseErnestoRodriguez_UrbanDataobjects_Cardboard_street

People who cannot afford the basic goods and activities of daily life

We installed the black country labels next to the climbings holds. The bigger the climbing holds the bigger the percentage.

JoseErnestoRodriguez_UrbanDataobjects_Bouldering_group
JoseErnestoRodriguez_UrbanDataobjects_Bouldering_person

#learnings

3 Key Learnings:

1st Learning

Concise and visual communication helped tremendously

Thomas (left) is deaf and therefore always had a translator during the course. This meant we couldn't discuss ideas for hours and as casual as we usually did. It made us communicate clearer by keeping our conversations concise and literally only allowed for one conversation at a time. Sketching out our ideas also helped us tremendously to prevent misunderstandings. By the way, I can highly recommend the Make-It-Big app. It has helped me several times to communicate with impaired persons like Thomas.

2nd Learning

Combining data with appropiate location and medium

After creating our first series of dataobjects in the city it became clear they had a stronger impact if its topic was combined it with the appropiate location and medium. Ideally the dataobject would also be incorporated into its surroundings. This becomes particularly clear in our dataobject in front of the federal chancellery where we converted the ground lights into pie charts to show the share of women in German parliament.

3rd Learning

Object labels made the dataobjects more serious

For one of Mario's dataobjects he also put up an object label with a short text explaining its dataset, topic and source. We were surprised by the huge difference it made. Many people would read it and go back to have a second look at the dataobject. We ended up creating object labels for all our dataobjects. Also, placing the dataobject in a spot in which people felt invited to linger was crucial. Otherwise people would maybe notice it but quickly move on.

#superclock

Superclock

Superclock is an internet-connected clock that shows you when your next train, bus or tram is coming. But instead of just adding another screen to our lifes we created a more tangible experience. Our final prototype has ceramic spheres which are linked to specific public transportation routes. Once a sphere is positioned on the clock face, it will move to the next available departure position.

In spring 2013 my friends Giuseppe Burdo and Emanuele Libralato created a little bus that would change its color between red and green according to the waiting time. I got inspired and built upon their concept during my first university course at the FH Postdam supervised by Reto Wettach. Emanuele eventually moved to Berlin and we kept working on our side project. During the next months we created various prototypes experimenting with different contexts, materials and interactions. After struggling with the technical execution we decided to make a final high-fidelity prototype before putting the project to rest at the end of 2014.

Duo
joseernestorodriguez_superclock_side
joseernestorodriguez_superclock_top

Inside each ceramic sphere is an NFC chip and a tiny magnet in order to recognize and move it around the clockface.

Inside each ceramic sphere is an NFC chip and a tiny magnet in order to recognize and move it around the clockface.

#work

3 Selected Superclock Prototypes:

University prototype: two movable discs showing the next departures of the subway line U8

By rotating the discs you are able to postpone the departure time. The disc then moves to the next available departure position. At this point it was still a Wizard of Oz prototype so it wasn't showing real data. I used an arduino to make the discs move though. With this prototyped we participated in the Betapitch, had a short blackout while presenting but won 6 months of co-working.

Co-working prototype: no interaction required

For some reason we got carried away, anbandoned the idea of creating a personal clock and created one for the co-working space. This version did not need/allow any kind of interaction. At this point the clock was connected to the public transit system and showing live data.

High-fidelity prototype: last version before putting the project to rest 

Driven by the desire to create a clock with tangible interactions we pivoted back to a personal clock. This final prototype allows the user to choose between various different routes by placing the corresponding sphere on the clockface. I turned the wooden body, made the ceramic spheres, front plate and laser cut the clock hands. Just add some velcro, magnets, cables and a servo … tada! After struggling for months with the technical execution we decided to put the project to rest. We just didn't see enough demand for this kind of product and didn't feel comfortable investing more time without the required technical expertise to launch an Internet of Things product.

#learnings

3 Key Learnings:

1st Learning

Tools and techniques

While working on Superclock I got to learn so many things. Among others: first experiences with Arduino, pitching, interaction paradigms, laser cutting, wood turning, ceramics, basic electronics, Internet of Things industry, prototyping, JTBD and much more.

2nd Learning

Designing a product ≠ launching a product

We had no idea what we were getting ourselves into. One moment we were building a product for ourselves and the next we were planning to launch an IoT product. There is so much more to take care of. Designing the physical and digital product ist just the beginning.

3rd Learning

Working on a project for longer: startup, endurance, what it means

During working on Superclock I got a better of picture of 

#berlinerbox

Berliner Box

A modular and versatile box with the perfect size for vinyls and office folders. Thanks to its 45° miters on top and bottom they can be stacked and rotated to all four sides, creating shelves and room dividers.

The Berliner Box emerged during a course supervised by Hermann Weizenegger. The challenge: create a cube 36 × 36 cm. That semester I had just moved to a new shared flat and was annoyed by having to disassemble & reassemble my furniture, putting my things into cardboards boxes etc. So I set out to create an affordable and easy-to-handle cube for the typical student in Berlin moving at least once a year.

JoseErnestoRodriguez_BerlinerBox_LocalProduction

Produced by local carpenters

Produced by local carpenters

JoseErnestoRodriguez_BerlinerBox_Vynil

Perfect size for vinyls & folders

JoseErnestoRodriguez_BerlinerBox_Durability

Durable multiplex or cheap OSB

JoseErnestoRodriguez_BerlinerBox_Modular

Modular system

JoseErnestoRodriguez_BerlinerBox_MultiPurpose

Use it as a stool, table or shelf

JoseErnestoRodriguez_BerlinerBox_Mobility

Always ready to move

#learnings

3 Key Learnings:

1st Learning

DIY approach

After coming up with the basic modular concept the bigger challenge was to combine the right material with the right manufacturing process. During the course I imagined it to be a DIY process to keep the box as affordable as possible. You would buy the pre-cut wooden panels at your local carpenter and put them together with wooden dowels, hammer and express wood glue. Unfortunately only a few people seemed eager to go through this tedious process just to avoid the assembly costs.

2nd Learning

Tools

Learning 3 text.

3rd Learning

Price-performance ratio dilemma

People love the look and price of the OSB material. Multiplex however, is way more durable and environmentally friendly but also more expensive. And people who could afford the multiplex version usually don't move that often.

Want some Berliner Boxes?
Get in touch: mail@jer.design

Currently I produce the Berliner Box on demand. I could imagine creating a proper DIY video tutorial, crowdfunding a batch of DIY kits in Berlin, finishing the CNC design and uploading it to Opendesk or cooperating with a bigger company. But I guess I will not reopen the case until I move again.

Let's work together

+49 176 812 75 316