Studio creating the most intriguing and well crafted works in the field of speculative design. If you don't know Superflux, start with Anab Jain's TED talk on Why we need to imagine different futures.
Superflux create worlds, stories, and tools that provoke and inspire us to engage with the precarity of our rapidly changing world. Founded by Anab Jain and Jon Ardern in 2009, the Anglo-Indian studio’s early work brought speculative design approaches to new audiences, working for some of the world’s biggest like Microsoft Research, Sony, Samsung and Nokia, and exhibiting work at MoMA New York, the National Museum of China, and the V&A in London. Over the years, the studio has gained critical acclaim for producing work that navigates the entangled wilderness of our technology, politics, culture, and environment to imagine new ways of seeing, being, and acting. The studio’s partners and clients continue to grow, and include Government of UAE, Innovate UK, Cabinet Office UK, UNDP, Future Cities Catapult, and Forum for the Future.